A subscription program can be a powerful strategy to make your business more valuable to investors and help make it easier to raise funding. Subscription models bring in more reliable, longer-term revenue, and can flatten out seasonal spikes, making forecasting easier and more accurate. …

Variety is the spice of life. Many eCommerce merchants take this sentiment to heart to keep their customers satisfied, offering multiple styles and features for the products in their stores. However, the different features or variants offered — colors, sizes, widths, etc. …

“Automation” sounds cold and detached, but email marketing automation is actually all about thoughtfully nurturing the customer relationship through personalization — albeit on a large scale. Automating emails based on behavioral triggers and real-time data enables you to consistently email many customers at just the right time with just the…

Setting up Site Speed Reporting and Budget Thinking about site speed and performance for your Shopify store should get you excited. While the idea of investing time and money may make you cringe, the impact on eCommerce sites directly correlates to conversion and bottom line. Now we’re back to exciting! If you’re still unsure whether or not to invest into site performance improvement, here are some insightful stats from industry leading CDN service provider Akamai:

In our article titled “Why ‘Quick View’ Isn’t the Best Solution for E-Commerce” we discussed reasons why many e-commerce sites use a “quick view” modal to allow customers to preview the product details and reasons why this technique can be problematic for an e-commerce user experience. In this article, we…

Shopify Plus Flow Automation Flow is the new workflow tool for Shopify Plus merchants from Shopify that introduces automation into real-time alerts & your operations process. …

In today’s world, where technology plays such an integral role in our everyday lives, it’s no surprise that customers are developing astronomical expectations and competition within eCommerce is growing like wildfire. …

It’s a fact; customers are drawn to a good brand story. C’mon, you can’t deny that you’ve fallen prey to buying a product because you fell in love with the brand and wanted to be a part of their story. When leveraged in the right way, brand stories can be…

Even the knowledge of my own fallibility cannot keep me from making mistakes. Only when I fall do I get up again. - Vincent van Gogh My personal and professional life has been based on something that I learned from a very young age. …